A phased redesign that matches the quality of the spaces built.
An outdoor living and home remodeling company, delivered for an agency partner whose team managed SEO. Client identity withheld.
The original problem
The existing website was attracting SEO traffic but looked dated, so the experience did not reflect the standard of the outdoor living and interior renovation work the company delivers.
Before and after
- An aging design built primarily around SEO content
- Presentation that undersold the quality of completed projects
- A full rebuild was not practical to wait for
- A polished aesthetic that communicates design capability before visitors make contact
- A consistent template system across homepage, location and service pages
- A phased rollout that kept the live site working throughout
Strategy
Make the website reflect the quality of the spaces the company creates — ship visible UI improvements immediately, then agree the full direction in a live prototype before phased implementation.
Changes implemented
- Initial UI fixes delivered visible improvements without waiting for a complete rebuild
- A clickable, AI-assisted prototype produced in approximately one week
- Design refined collaboratively inside the live prototype
- Desktop and mobile experiences approved before development
- Implementation phased across the homepage, location pages and service pages
- Client-provided references informed the visual direction without being copied
Measurement and outcome
This case study documents the design process and delivery. No conversion or ranking claims are made because verified pre/post data was not supplied.
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