Education · Custom WordPress case study

A custom theme built around enrollment and payment.

A driving school enrolling students in courses online, taking payment through the Canadian Moneris gateway.

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One10 Driving School homepage: Learn to Drive with Confidence, from first lesson to test day
Client
One10 Driving School
Traffic source
Organic search and direct
Conversion goal
Course enrollments and payments
Platform
Custom WordPress theme
01

The original problem

The school needed a distinctive public-facing site that also handled the complexity of course registration and Canadian online payments.

02

Before and after

Before
  • A design vision expressed through multiple client references
  • Enrollment requirements that generic templates could not carry
  • No tailored online payment experience
After
  • A distinctive brand experience on a purpose-built theme
  • Course enrollment and payment handled end to end on the site
  • A checkout shaped around how the school actually registers students
03

Strategy

Turn a reference-led design vision into a custom enrollment and payment experience, balancing the public-facing design with the complexity of registration.

04

Changes implemented

  • Used AI-assisted prototyping and development to accelerate delivery
  • Created an original design informed by multiple client references
  • Built a custom WordPress theme rather than relying on a generic template
  • Integrated the Canadian Moneris payment gateway
  • Developed a tailored checkout around the school's specific enrollment requirements
05

Measurement and outcome

This case study documents the design and build. No enrollment or revenue figures are published because verified data was not supplied.

Service used

Conversion-Focused Websites

Full websites structured around how buyers actually decide — built to carry both paid and organic traffic.

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