An image-led site that stays fast on mobile.
A portrait studio serving Plano, Dallas and surrounding communities.
The original problem
An older Webflow experience needed a more distinctive visual system without letting image-heavy layouts compromise usability or performance.
Before and after
- An older Webflow site with a less distinctive visual system
- Image-heavy requirements that put pressure on mobile experience
- Performance and technical SEO foundations needing attention
- A distinctive, image-led experience that still works on mobile
- Stronger performance foundations after post-launch optimization
- Content structured for search and emerging AI discovery
Strategy
Create an immersive photography experience first, then engineer the image-heavy layouts so mobile usability, performance and search visibility hold up.
Changes implemented
- Replaced the older Webflow experience with a more distinctive visual system
- Created a live, AI-assisted prototype for faster client review
- Refined desktop and mobile layouts collaboratively before development
- Solved complex, image-heavy layout requirements
- Performed further optimization after initial PageSpeed results were unsatisfactory
- Improved technical SEO and performance foundations
Measurement and outcome
This case study documents the design, build and optimization work. No conversion figures are published because verified post-launch data was not supplied.
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