Using visitor behavior to strengthen six service pages.
Levitate Media already had a mature service-page system with strong work samples, proof and process content. Visitor behavior across six pages was analyzed to identify which elements consistently earned attention, which valuable sections were being overlooked, and where targeted UX and CRO refinements could make the experience easier to evaluate and act on.
The pages were strong. The opportunity was to make the strongest content work harder.
Visitor behavior showed a clear preference for visual proof, particularly video examples, case studies and the production process. The opportunity was not to rebuild the page system, but to give these high-value elements greater prominence, reduce avoidable friction and improve how visitors moved toward a quote request.
Video examples led attention
Work samples consistently attracted the strongest engagement, showing that buyers wanted to evaluate production quality early.
Video case studies strengthened proof
On the 2D and 3D pages, video case studies aligned naturally with how visitors preferred to assess the work.
The process remained valuable
The production-process timeline continued to earn attention even when it appeared further down the page.
Useful content was sometimes buried
FAQs and other decision-support content received meaningful engagement when visitors reached it, suggesting an opportunity to improve discoverability.
CTA treatment could be tightened
CTA wording and width varied across some pages, creating an opportunity for more consistent presentation.
Trust deserved stronger presentation
Existing client volume, ratings and recognizable logos could be surfaced in a more concise and visually prominent trust strip.
Turning behavioral patterns into a clearer page journey.
The audit translated recurring attention patterns into a recommended page sequence. This was an optimization framework based on observed behavior, not a correction of inconsistent page structures.
Individual recommendations still varied by page according to visitor behavior and content performance.
- 1
Hero with clear value proposition, trust and relevant metrics
- 2
Filterable video examples
- 3
Scannable reasons-to-choose section
- 4
Production-process timeline
- 5
Video case studies
- 6
Featured testimonial
- 7
Lead form
- 8
FAQs
- 9
Final CTA
Evidence-led refinements for emphasis, scannability and trust.
- Feature the strongest video examples first instead of displaying too many simultaneously.
- Add industry filters to make relevant work easier to find.
- Make video examples manageable through the CMS.
- Redesign dense text sections into more scannable cards supported by relevant visuals.
- Give the pink/red brand palette a more intentional role in calls to action and emphasis.
- Use a curated set of recognizable logos rather than an oversized logo collection.
- Consider section-aware navigation to improve access to FAQs, case studies and other valuable lower-page content.
- Preserve high-performing elements such as the process timeline and featured testimonial.
From behavioral evidence to a prioritized optimization roadmap.
Levitate received a cross-page CRO plan grounded in the sections visitors were already engaging with. The recommendations preserved the existing strengths of the service pages while improving emphasis, scannability, trust presentation, CTA treatment and access to valuable lower-page content.
Working with Rizvi has been a dream come true for our marketing department. Before working with him we were utilizing different contractors for site design, development, and CRO. Rizvi is a one-stop shop and consistently executes at a high level. Planning to use him ongoing for a long time to come.
This case study documents the audit evidence and recommended strategy. No conversion-lift percentage is shown because verified post-implementation performance data was not supplied.
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